Coffee with Coker

Episode 24: Healthcare Strategic Planning: Working Now for the Future

  • January 3, 2019

Aimee Greeter and Taylor Harrison join Mark to discuss the importance of prioritizing new strategic initiatives as the healthcare industry continues to evolve. Aimee, Taylor, and Mark talk about the importance of strategic planning—and the process for strategic planning–as the healthcare industry changes.



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Talking Points

  1. Evolution of the Healthcare Industry
    • Volume-to-Value
    • Consolidation
    • Consumerism
  2. Goals of Strategic Planning
    • Review current issues
    • Develop a SWOT analysis
    • Establish a vision
    • Identify strategies and tactics for achieving the vision
    • Communicate the goals of the organization
  3. Primary Focus Areas for Strategic Planning
    • Macro-Environment Factors
    • Market Factors
    • Internal Factors
  4. The Strategic Planning Process


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