Lisa Wells

Lisa Wells brings over 30 years of strategic marketing expertise to her role as Thought Leadership and Content Manager at Coker. As a pioneer in digital content and AI strategies for healthcare marketing, Lisa has spent the past 16 years teaching best practices in direct-to-consumer and clinical engagement. Her groundbreaking book on social media for healthcare marketing and three additional publications on disability topics showcase her ability to turn complex concepts into actionable insights.

Lisa’s strategic marketing acumen has driven significant revenue growth, culminating in the sale of four businesses in the homecare and medical device sectors, contributing to over $350 million in healthcare acquisitions. A passionate advocate for the disability community, Lisa has lobbied on Capitol Hill, co-authored key healthcare reform legislation with Iowa State Representative Joshua Turek, and led impactful grassroots outreach campaigns for the American Association for Homecare.

Her extensive experience in designing first-of-its-kind, global digital content communities and her respected voice in healthcare publications make her an invaluable asset to Coker. Lisa’s expertise in digital content, community engagement and AI innovations is unparalleled, making her a key influencer in the healthcare marketing landscape.

In addition, Lisa is a respected voice in healthcare, with over 100 quoted mentions in publications like Homecare Magazine, HME Business, Mobility Management, and HME News. She is a sought-after speaker, presenting at national conferences such as Abilities Expo, HIDA Streamlining Healthcare, HME Business Summit, SUNA UroLogic Conference, and Medtrade.