President /CEO


Harding University

Bachelor of  Arts, Accounting, Cum Laude

Searcy, Arkansas


Certified Public Accountant

Professional Memberships

American Institute of CPAs

Georgia Society of CPAs

American Society of Appraisers

Healthcare Financial Management Association

American College of Healthcare Executives

American Health Lawyers Association

Max Reiboldt, CPA, is the president/CEO of Coker Group. He has experienced first-hand the ongoing changes of healthcare providers, which uniquely equips him to handle strategic, tactical, financial, and management issues that health systems and physicians face in today’s evolving marketplace.

Mr. Reiboldt understands the nuances of the healthcare industry, especially in such a dynamic age. He understands healthcare organizations’ needs to maintain viability in a highly competitive market. His position of having “experienced everything” in the healthcare industry equips him to provide pertinent counsel to clients. Whether a transitional provider or a more trailblazing healthcare entity, Mr. Reiboldt is uniquely qualified to work with these organizations to provide sound solutions to every day and long-range challenges.

As president/CEO, Mr. Reiboldt oversees Coker Group’s services and its general operations. He has a passion for working with clients and organizations of all sizes and engages in consulting projects nationwide.


  • Worked extensively with health systems/hospitals, medical practices, and related healthcare entities.
  • Provided sound financial, strategic, and tactical solutions to hospitals and health systems, medical practices, and other healthcare entities through keen analysis and problem-solving.
  • Became an avid author, speaker, and educator of healthcare leaders through books, white papers, articles, and speaking engagements at national symposiums.
  • Grown level of expertise in physician/hospital alignment initiatives, hospital service line development, clinical integration initiatives, financial analyses (including physician compensation plans), mergers and acquisitions, hospital and practice strategic planning, ancillary services development, PHO/IPA/MSO/CIN development, appraisals, and consultations in the era of accountable care.