Vice President


Belmont University

Master of Business Administration

Nashville, Tennessee

Lipscomb University

Bachelor of Science, Marketing

Nashville, Tennessee

Professional Membership

American College of Healthcare Executives

Alex Kirkland is a vice president at Coker Group. He has over ten years of healthcare experience from a financial and operational background with an emphasis on physician compensation, reimbursement models, and population health. With Coker, he focuses primarily on physician alignment transactions, compensation trends, and payer reimbursement strategies.


  • Led consulting engagements for various services in the health system and for medical groups, including co-developing and leading delivery of a MACRA consulting offering where outcomes ranged from increased quality scores to incremental revenue based on new payment model strategies.
  • Implemented performance improvement initiatives within many employed medical groups that drove baseline revenue or reduced expense structures necessary for financial sustainability.
  • Developed a framework for a medical specialty organization to assist their membership in evaluating alternative payment models (APMs).
  • Oversaw a team of 20 delivery resources to support a $20M+ reporting product that identified financial opportunities for medical groups.
  • Served as finance manager for diabetes treatment centers.