Coker’s Senior Leaders

Coker Group is led by a senior leadership team of seasoned healthcare consulting professionals with decades of experience in the industry. Biographical information on our leadership team can be seen below.

Healthcare Consulting FirmsMax Reiboldt, CPA, is president/CEO of Coker Group with 44 years of total experience, the last 25 years specifically focused on healthcare. He has experienced first-hand the incredible changes of healthcare providers, which uniquely equips him to handle strategic, tactical, financial, and management issues that health systems and physicians face in today’s evolving marketplace.

From his extensive work with health systems/hospitals, medical practices, and related healthcare entities, Mr. Reiboldt understands the nuances of the healthcare industry, especially in such a dynamic age. He understands healthcare organizations’ needs to maintain viability in a highly-competitive market. His experience of having “experienced everything” in the healthcare industry equips him to provide pertinent counsel to clients. Whether a transitional provider or a more cutting-edge healthcare entity, Mr. Reiboldt is uniquely qualified to work with these organizations to provide sound solutions to everyday and long-range challenges.

As president/CEO, Mr. Reiboldt oversees Coker Group’s services and the general operations of the Firm. However, his “first love” is working with clients, providing sound financial, strategic and tactical solutions to hospitals, medical practices, health systems, and other healthcare entities through keen analysis and problem solving. Working with organizations of all sizes, Reiboldt engages in consulting projects nationwide.

An avid writer and speaker, he enjoys producing educational materials and sharing them via books, white papers, articles and speaking at national symposiums. His expertise encompasses physician/hospital alignment initiatives, hospital service line development, clinical integration initiatives, financial analyses (including physician compensation plans), mergers and acquisitions, hospital and practice strategic planning, ancillary services development, PHO/IPA/MSO/CIN development, appraisals, and most recently, “accountable care era” consultation. As the industry moves to adapting to many changes in response to healthcare reform, including the entire “volume to value” paradigm change, he leads Coker Group’s efforts in this arena.

Healthcare ConsultingEllis “Mac” Knight, MD, MBA, is senior vice president and chief medical officer of Coker Group. With over 30 years in the healthcare arena, he has developed significant experience and knowledge in this industry.

Prior to joining Coker, Dr. Knight served as the chief physician and clinical integration officer for Palmetto Health in Columbia, South Carolina, where he oversaw Palmetto Health’s employed physician network and helped to develop and manage their clinical integration program – The Palmetto Health Quality Collaborative. Prior to that, he was Palmetto Health Richland’s vice president for medical affairs.

Dr. Knight graduated from Stanford University with a BA degree in Human Biology and received his degree, cum laude, in medicine from the University of Oregon Health Science Center’s School of Medicine. He earned an MBA from the University of Massachusetts at Amherst and holds fellowships in the American College of Physicians, the Society of Hospital Medicine and the American College of Healthcare Executives.

Dr. Knight oversees Coker Group’s hospital strategy and operations services and serves as Coker Group’s chief medical officer. He has a special interest and expertise in population health management, clinical care process design, cost accounting and hospital – physician integration.

population healthCraig Hunter joined the firm in 1989 and has since worked extensively with health systems, hospital-based networks, multispecialty and single specialty groups, and independent private practices to achieve performance improvement. He has facilitated many phases of integration and development for Coker clients. Working in the area of strategic planning, medical staff development, alignment initiatives and compensation projects are among his major strengths.

Mr. Hunter’s focus includes physician network development, Community Needs Assessment, medical staff alignment, physician compensation plans, and medical staff surveys. Hunter provides alignment and transaction services to hospitals and independent practices.

Craig Hunter is a frequent and well-received program speaker at conferences and workshops across the country sponsored by medical associations and national/regional healthcare organizations as well as health systems. His dynamic presentations are popular and in high demand. His audiences are comprised of health system executives, physician executives, senior administrators, and other healthcare personnel. Mr. Hunter is known for his dedication to quality. His extensive knowledge, years of experience, and commitment to providing top-notch service are evidenced by the glowing testimonials he has received, as well as numerous repeat clients.

healthcare consultantsJeffery Daigrepont, EFMP, CMPE, is a senior vice president at Coker Group, specializes in healthcare automation, system integration, operations, and deployment of enterprise information systems for large integrated delivery networks. A popular national speaker, Jeffery is frequently engaged by highly-respected organizations across the nation, including many non-profit trade associations and state medical societies

Mr. Daigrepont authored a top-selling book, Complete Guide and Toolkit to Successful EHR Adoption, published by Healthcare Information and Management Systems Society (HIMSS) in 2011 and was a contributing author to Coker’s book, The Healthcare Executive’s Guide to ACO Strategy, published in March 2012. Mr. Daigrepont is often interviewed by various national media outlets and is frequently quoted in publications.

For FY09, Mr. Daigrepont chaired the Ambulatory Information Systems Steering Committee of HIMSS. In addition, as the Ambulatory Committee liaison for FY09 to the ACEC planning Committee, he represented the HIMSS Ambulatory and AISC members. Mr. Daigrepont is credentialed by the American Academy of Medical Management (AAMM) with an Executive Fellowship in Practice Management (EFMP).

Mr. Daigrepont also serves as an independent investor advisor to many of the nation’s top health care venture capitalist firms such as Kleiner Perkins Caufield & Byers (KPCB) and Silver Lake Partners.

medical Consulting FirmsJustin Chamblee, MAcc, CPA, is a senior vice president and director of operations at Coker Group. As an executive healthcare consultant and certified public accountant, he provides strategic and financial counsel to healthcare organizations, physician practices and healthcare legal counsel throughout the country, dealing primarily with physician compensation and hospital-physician transactions. Specifically related to physician compensation, this involves both strategy work, assisting healthcare organizations restructure their compensation arrangements to ensure they are consistent with the market on a macro and micro basis. It also involves compensation valuation work, assisting healthcare organizations to ensure that their financial arrangements are compliant with the requirements of fair market value and commercial reasonableness. Other areas of expertise include contract negotiations, sale/acquisition negotiations, strategic planning and business plan development and other areas of finance.

As a recognized thought leader, he serves as a frequent presenter at national conferences where physician leaders, healthcare legal counsel and health system administrators gather to grow their knowledge in the areas of physician compensation and hospital-physician integration. He has also authored several books and professional publications in collaboration with Greenbranch Publishing, Healthcare Financial Management Association, the American Medical Association and HealthLeaders Media.

In addition to his consulting role, he functions as Coker’s director of operations, directing the day-to-day functioning of the company.

He has a BBA in Accounting and a Master’s of Accounting from Abilene Christian University, is licensed as a Certified Public Accountant in the State of Texas and is a member of the American Institute of Certified Public Accountants. In addition, he has completed extensive training through the Harvard Business School Leadership program.

healthcare it solutionsAimee Greeter, MPH, is a senior vice president at Coker Group with specialized experience in alignment, accountable care responsiveness, hospital service line development, clinical integration initiatives, strategic planning, compensation, mergers and collaborations, operational issues, and financial management. Ms. Greeter works with non-profit and for-profit hospitals and health systems of all sizes, and larger single and multi-specialty physician practices to achieve their strategic and tactical goals.

As the co-leader of Coker’s Finance division, Ms. Greeter manages the firm’s financial and transaction services for healthcare facilities throughout the country. The team of more than ten consultants works with some of the largest and most prestigious health systems in the U.S., as well as regional health systems, medical centers, critical access hospitals, outpatient facilities and medical practices in all 50 states. In addition, the finance team regularly works with major for-profit healthcare entities on their financial and transaction strategies, including assisting on buyside acquisitions, divestiture of assets and strategic development plans.

A popular program speaker, Ms. Greeter is frequently engaged by highly respected organizations across the nation to speak to health systems, medical groups, legal associations and other healthcare constituents. Her accomplishments include the authorship of numerous articles and books, and Ms. Greeter is often interviewed in healthcare industry publications.

Prior to joining Coker, Ms. Greeter worked for Solvay Pharmaceuticals, where she conducted research and developed marketing initiatives in Solvay’s commercial operations division. Ms. Greeter’s experiences also include working at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, where she conducted epidemiologic research on influenza and other healthcare related projects. Ms. Greeter attained a Bachelor of Science (BS) in Human Biology with honors from Michigan State University, and a Master of Public Health (MPH) in Health Policy and Management from the Rollins School of Public Health at Emory University.

hospital operations managementMark Reiboldt, MSc, is senior vice president of strategic planning and vision at Coker Group and member of the firm’s senior leadership team. He is co-leader of the Financial Services division, where he leads the Transaction Services group (TS), specializing in mergers and acquisition advisory and transaction services for healthcare organizations. Mr. Reiboldt has advised on hundreds of transactions totaling billions of dollars in value. In addition, Mr. Reiboldt regularly presents at industry conferences on healthcare finance and policy, and many of his articles have been published by a variety of media outlets. Mark was also formerly a contributing columnist for the Atlanta Journal-Constitution.

Prior to joining Coker in 2005, Mr. Reiboldt was an analyst in the Transaction Services group at Trammell Crow Company. Before entering the private sector, he began working in public policy in Washington, DC. Mr. Reiboldt received an MSc in Financial Economics from the University of London, and a BA in Political Science from Georgia State University. He also completed the High Potentials Leadership executive management program at Harvard Business School. Mark is a member and secretary of the board of directors of the Coker Foundation, which oversees various development and global health programs throughout the world. He lives in Atlanta, Georgia with his wife and three children.

Randy GottRandy Gott is a Senior Vice President of Coker Group who provides medical staff planning and related assistance as well as physician compensation plan development and Fair Market Value/Commercial Reasonableness assessment and consulting services. He serves a broad spectrum of health care clients nationally. His particular interests include areas relating to medical staff and physician/provider development that support an organization’s mission and strategy. Mr. Gott has been instrumental in working with organizations in their physician recruitment and manpower development areas, involving physician needs assessments and implementation strategies that include physician recruitment policy development and assessing organizational priorities and practices. His work has also included the assessment and development of fair market value (“FMV”) and commercial reasonableness evaluations in physician compensation arrangements and methodologies. In addition, Mr. Gott has served as an expert witness on issues surrounding physician compensation and organizational physician manpower needs.

With more than 20 years of experience in the health care field, Mr. Gott’s expertise in physician manpower, compensation and incentive plan design has been beneficial for numerous organizations across the country. Detailed below are Mr. Gott’s specific areas of expertise:

  • Medical staff planning for organizations seeking to provide documentation for physician recruitment strategies, including assessments and audits of recruitment strategies, practices and policies;
  • Physician compensation and incentive strategies supporting organizational mission and values, as well as providing opinions regarding the commercial reasonableness and FMV of physician compensation plans for employed and affiliated physicians;
  • Expert witness guidance on physician manpower and physician compensation related issues;

Prior to joining Coker Group, Mr. Gott was Senior Vice President of Consulting Services at Advisory Board Consulting in Nashville, Tennessee, where he provided consulting services on medical staff development planning, compensation planning and FMV assessments.