Executive Leadership

Max Reiboldt, CPA

Max Reiboldt, CPA, President/CEO

Max Reiboldt provides sound financial and strategic solutions to hospitals, medical practices, health systems, and other healthcare entities through keen analysis and problem solving. Working with organizations of all sizes, Reiboldt engages in consulting projects with organizations nationwide. His expertise encompasses employee and physician employment and compensation, physician/hospital affiliation initiatives, business and strategic planning, mergers and acquisitions, practice operational assessments, ancillary services development, PHO/IPA/MSO development, practice appraisals, and negotiations for acquisitions and sales. He also performs financial analyses for health care entities as well as buy/sell agreements and planning arrangements for medical practices. Max Reiboldt is President and Chief Executive Officer of Coker Group and has led the Firm's growth since 1996 to its position today as one of the leading healthcare consulting firms in the U.S. and abroad. He is a prolific author and accomplished public speaker on healthcare management topics. A graduate of Harding University, Reiboldt is a licensed certified public accountant in Georgia and Louisiana, and a member of the American Institute of Certified Public Accountants, Healthcare Financial Management Association, and American Society of Appraisers.

Will Melson

Will Melson, Executive Vice President

Will Melson works with hospitals, physicians and healthcare companies to set strategic direction, develop indepth analysis and design, and then lead implementation of performance improvements. He is an executive vice president with Coker Group where his expertise encompasses operational improvement, change management, organizational design, cost containment, revenue enhancement, strategic planning, and IT planning for clients in all of the firm's core focus areas. 

Mr. Melson serves as the firm's consulting and technology practices leader.  He joined Coker with over twenty years in corporate line management and management consulting.   Melson's experience includes his role as principal at PricewaterhouseCoopers, where he executed numerous operations and integration engagements with Fortune 500 corporations.  Mr. Melson started his private sector career at Procter & Gamble and was co-founding principal of the Broadwell Group, a boutique management advisory firm.  During this time, he served as CEO of Lux Corp and was a trusted advisor to numerous senior executives at public and private companies.

Mr. Melson holds a B.A. in Electrical Engineering from Tennessee Technological University, as well as MBA from the Fuqua School of Business at Duke University, graduating Summa Cum Laude and Fuqua Scholar.